Cloud Platforms, Marketplaces, and Startups One of the most exciting recent developments in the cloud software business is the proliferation of partner ecosystems, with large public and late-stage private cloud companies creating their own marketplaces to offer ready-to-install, pre-integrated partner solutions. Salesforce, of course, started the movement about 14 years ago when it unveiled Salesforce AppExchange, the first and leading enterprise cloud marketplace.

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