Google has been sued for billions of dollars in a proposed class action alleging the adtech company identified and tracked users who adopted its browser’s incognito mode to avoid such tracking. The complaint, filed in Northern California yesterday [PDF], claims that through a combination of means ranging from “Google Analytics, Google Ad Manager, and various other application and website plug-ins”, the adtech company has identified individuals’ IP addresses, “what the user is viewing, what the user last viewed, and details about the user’s hardware”

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