Cyber criminals launched an online scam designed to trick U.K.-based retail stores’ Marks and Spencer (M&S) customers into handing over confidential data by by impersonating the retailer’s CEO Steve Rowe. The fraudulent advertisements, uncovered by the Parliament Street think tank’s cyber research team, have been launched via social networking site Facebook from an unverified page entitled “Marks and Spencer Store.â€� Users were bombarded with advertisements showing a man holding M&S branded bags, who is not Steve Rowe,  accompanied with the message, “Hello everyone, my name is Steve Rowe and I am the CEO of Marks and Spencer!

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