Aiming to correct the privacy imbalance between consumers and businesses, a group of academics released a tool that uses automation and machine learning to mine privacy policies and deliver easy-to-use options for a consumer to limit a company’s use of data. The browser plug-in, called Opt-Out Easy, is the brainchild of a group of researchers from Carnegie Mellon University, the University of Michigan, Stanford University, and Penn State University and represents the latest shift on the status quo in data collection.

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