Applying Common Marketing Practices to Save Millions in Fraud

Over the past few years, I have spoken to countless executives about the challenges of managing fraud risk – from corporate banking to online gaming and digital marketplaces. Whether the goal is to protect billions of investment dollars or prevent bad guys from buying online gaming credits with a stolen credit card, the same sentiments always ring true. If your website (a) has a login page and (b) allows customers to ‘do stuff’, then your company is a target for attackers.  One concept used to explain control techniques that has resonated better than most is above vs.

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