Why in the world would a collection of nonfungible token (NFT) gorilla avatars called the Bored Ape Yacht Club (BAYC), run by 30-somethings using aliases like “Emperor Tomato Ketchup” and “No Sass” and adored by celebrities, spiral on up to a multibillion-dollar valuation (…and, by the way, how can you yourself get stinking crypto-rich?!)? Image of Bored Ape Yacht Club NFT.

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