Learn how to identify and stop them from dictating your online choices Photo by Rishabh Dharmani on Unsplash Dark patterns (or deceptive design), according to Harry Brignull — the first designer who coined the term — are “tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.” Some common examples are websites or apps that make it almost impossible to cancel or delete an account, almost invisible links to unsubscribe from non-requested newsletter and insurance products that are surreptitiously added to your shopping cart. You can check more examples here or tweet and expose your own personal findings using the hashtag #darkpattern (they might be retweeted by this account — it’s worth checking out some outrageous examples there).

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