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Chrome’s built-in adblocker arrives for early adopters

Google on Monday quietly released an Android version of a native adblocker (or ad filter, as they’d rather call it) for Chrome. As we reported when Google’s top ad guy – Sridhar Ramaswamy, senior VP of ads and commerce – blogged about “building a better web for everyone” in June, the new feature isn’t designed to block all ads so much as control those that are particularly annoying.

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