Labs are for nerds, it’s simply Kaspersky now – just hold still while we cyber-immunise you

Logowatch The strategy boutique opened a pop-up shop on the wild steppe of Kaspersky Lab yesterday as the Russian antivirus developer revealed a daring redesign that involves dropping the word “Lab”. Gone too are the beautifully random red triangles, the evocative over-sized “SS”, and the multiple fonts – thrown over board in favour of tasteful mint-green minimalism.

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