Experian acquires Tapad to enhance digital offerings for advertisers, agencies and publishers

Experian announces that it has completed the acquisition of Tapad – a provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian’s leading offline identity and marketing data assets.

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